Our Market

CHAPEL HILL-CARRBORO BOOMS
Local Economy is Recession Proof

Chapel Hill-Carrboro Businesses Are Growing:

• Chapel Hill has experienced 10 straight years of positive retail sales growth.

• Chapel Hill-Carrboro has not experienced a recession since WWII.

• January 2003 - Orange County Retail Sales increased 16% from last year.

Chapel Hill-Carrboro Is Booming:

• The Carolina First campaign will bring $1.5 billion into our economy.

• UNC will be constructing six million square feet of new space on this campus. That is larger than many total universities.

Chapel Hill-Carrboro Is Growing:

• More than 50,000 people now live in Chapel Hill - our village is now a city.

• Carrboro's population has surpassed nearly 17,000 since 2001- it continues to flourish.

• Chapel Hill-Carrboro has grown 25% since 1990.

• WCHL listeners are homeowners-over 95%.

Chapel Hill-Carrboro Residents Are Educated:

• 30.7% of Chapel Hill's population hold graduate degrees.

• 71.2% of Chapel Hill's population hold bachelor degrees.

Chapel Hill-Carrboro Residents Have Disposable Income:

• Chapel Hill   $87,846

• Carrboro     $57,073

• Chapel Hill-Carrboro's population is significantly more affluent than the rest of the county and even the state.

• WCHL listeners' median income is $90,899.

What Does This Mean For Our Advertisers?
There are great things happening for all of us in our community. There are many new people each month that need to hear your message. They are educated, affluent, and listening to WCHL.


THE WCHL DIFFERENCE

• WCHL is the only radio station on the planet devoted to entertaining, informing and enriching the lives of the people of Chapel Hill, Carrboro and surrounding communities. It is locally operated, and features local and national news and talk.

• WCHL is the community's only full-time news service.

• WCHL is trusted as a source and has been building that reputation for 50 years. Your message on WCHL appears in a highly respected and credible environment.

• WCHL is the only local source for CBS Radio News, the most trusted name in broadcasting featuring Dan Rather and Charles Osgood.

• WCHL is the most heavily promoted local medium, constantly creating attention in exciting ways that add excitement to your product's presentation.

• WCHL delivers Chapel Hill's upscale, educated adult audience with programming uniquely tailored to the market's needs.

• WCHL is part of a full life, with laughter, games and fun. People buy more when they are optimistic and WCHL's positive energy creates a favorable environment for spending.